Your activity while in Incognito mode can still be tracked and identified by search engines, so DuckDuckGo is a better choice for avoiding the limitations of that browser setting. It's also worth noting that DuckDuckGo is substantially more private than using Google with your web browser's InPrivate or Incognito mode. This makes it much easier to switch to a search. That makes the search engine a good choice for users trying to perform research on a topic that's easily influenced by political or cultural bias. While you could always add DuckDuckGo as your default search engine in Google Chrome using a trick that temporarily adds it to the list of options to choose from, in Chrome version 73 for both Android and iOS, DuckDuckGo is one of the options Google provides along with Bing, Yahoo, and itself. DuckDuckGo provides the exact same search results to all users, rather than customizing your results based on your previous search history or personal preferences. DuckDuckGo, however, has a policy of not tracking its users – it doesn't collect personal information, use cookies, or capture your computer's IP address.īecause DuckDuckGo doesn't create a user profile, that means using DuckDuckGo helps you escape the "filter bubble" created by other search engines. Much of this information is provided to advertisers or passed on to other websites. Google and other common search tools (like Bing and Yahoo, for example) capture a lot of information about you when you perform a search. Though most people tend to use Google for web searches, DuckDuckGo is an alternative search engine that is favored by users who want to preserve their online privacy.
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